It’s been a mixed month in the world of freelance PR – and that’s just how I love it.
Client CRIMPiT is launching in the USA which got some good attention from the UK trade press a couple of months ago – and now it’s time to raise awareness of the product range Stateside. The media works a little differently there, but the strong product message is the same so I’ve been researching the best outlets to target and getting started.
JNCK Bakery announced its launch in Tesco and I managed the PR around this: the company is part of the second ever group of companies to get onto its Accelerator scheme and we timed our news release just after theirs, getting great coverage in the main titles including The Grocer and British Baker as well as some regional businesses coverage here in Manchester, where the company started. Now that JNCK has nationwide listings it’s time to start shouting about the healthy cookies to the consumer media.
Consumer media has always been the focus for Zhoosh Paints, the lovely sustainable brand regularly features in the home magazines and this month has been no exception, with some expert advice pieces online and in print with the likes of Ideal Home and Your Home. I’m also working with content creators to generate some strong UGC for them. This always works really well, as the colours look great on film. I love the way different creators approach the brief to deliver different creative and stylish content for the brand.
Trade show prep is in full swing as clients Monty Miracle and Shurtape are both planning for their events, so I’ve been supporting them by targeting the media previews and planning for the press office communications. Shurtape has launched two new products for the building trade at the same time, so I’ve been pitching them to the trade media, lining up features in the likes of Professional Builder and DIY Week.
Signapse launched a new British Sign Language tool for transport, with the help of Deaf actress Sophie Woolley (Bridgerton). This gained some lovely coverage on the BBC as well as the regional media and has led to a feature in some of the specialist disability press which I’ll be writing up. The company has got new tech launching so I’m now planning the PR around that.
And I’ve been editing too, as I’ve helped to create some video content for Bridge Insurance Brokers. This is going to be used across a range of channels and events and helping with the filming itself, as well as creating snippets for different formats, has been great fun.
Added to this, my copywriting clients have been keeping me busy, and there are two very exciting new business opportunities on the horizon.
A great start to the Autumn. Bring on Q4!
