This natural baking ingredients company helps amateur bakers created professional-tasting and looking cakes and confections. The products were being sold online and at events but the founders were looking to grow so Ruth targeted potential retail and foodservice customers as well as consumers. A proactive trade press office led to high profile features in leading target titles such as The Grocer, British Baker, Food Manufacturer and Garden Centre Magazine, while a consumer PR campaign generated coverage in the regional, national and consumer media. This was supplemented by support and media relations at national baking events across the UK and a proactive influencer and social media campaign. Highlights included welcoming Mary Berry to the brand and receiving a marketing accolade from the Guardian. Sugar and Crumbs has gone from strength to strength and now sells over 4,000 baking and cake decorating products, having built up a huge and loyal community all over the world.
Testimonial
“Ruth joined us quite soon after the start of our journey and after an introductory meeting, formulated a clear PR strategy that would complement our sales approach perfectly. She generated really good coverage in our key media titles, building our brand awareness with target customers with positive news releases, before allowing us to communicate our wider key messages with quality by-lined articles and feature contributions. She also supported us at events and delivered some great national media articles.”
